Setting up your account
If you don’t already have a Pinterest profile setup, but think it would be a useful media channel for your business, we can help get things started.
We’ll make sure your profile gets verified and help create an optimized description to target key terms relating to your industry.
If it’s a good fit for your business, we can even assist with integrating the Pinterest button or widget to your website, making it easier for visitors to share your content.
Similar to how a successful e-commerce will organise its website, it’s important to name and organise your boards in a clear and concise way. This makes it easier for people browsing your profile to quickly find the content they’re looking for.
But researching key terms to include in your board titles to ensure they are optimized for Pinterest search is just a small part of our Pinterest service for businesses.
Whether you are completely new to Pinterest, or looking to improve your click through conversions, we have a strategy to help you achieve your goals.
With tools specifically designed to analyse when your target audience is most active and which type of pins they interact with most, we can help to optimize the way your content is shared.
Social content strategy
As with Facebook, Twitter, and Google+, an important part of using Pinterest for business is to create a balanced content sharing strategy.
Boards that share your business content and boards to share other information that interests your target audience are both important for developing a successful and wide reaching profile.
As well as helping to develop a social content strategy to promote your business and website, we will also make sure your profile, pins, and boards are all optimized for search engines.
Analyzing your audience
While sharing content from your business is certainly important, the basis of any successful Pinterest strategy is to identify the way specific audiences respond to each type of content.
Using a variety of tools, including Pinterest’s own analytics service, we specialize in finding the metrics that determine how well your visual content is resonating with your audience.
This allows us to make changes that will boost the re-pins and interaction with your boards, as well as the number of people who are clicking through to your website.
Understanding what content on Pinterest drives the most traffic to your website is very important, as it helps to clarify the potential to generate revenue.