Why is keyword research important?

Whether you are putting together a new advertising campaign or starting a new business, it’s important to understand the size of your audience.

While SEO practices such as keyword stuffing, where a particular word or phrase was repeated an unnatural amount in an article or web page, are now penalized, choosing the right keywords is one of the most important elements of SEO.

It’s this list of keywords that can determine the development of new website content, and future link building strategies that will place your site in front of the largest and most relevant for your business.

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Keyword research is an important part of identifying the search volume you can expect for your optimized content

Our keyword research strategy

Once you have provided us with the keywords you want to rank for, we will then analyse the level of competition and number of search requests carried out for those keywords each month.

After working through the original list that you provide us, we then use a number of analytics tools to look at any increases or decreases in those search terms over time.

This helps to identify trends towards specific subjects related to your business, and identify any potential new content that could be created to draw this search traffic towards your website.

We will then provide you with a list containing both the keywords that you originally supplied us, and any that we identify as emerging trends that may generate new leads, conversions, and lasting customers.

Having a strong keyword research strategy is an important part of any successful SEO campaign

We’ll also include the cost of including each keyword in your SEO campaign, and the expected time it will take to see higher rankings.

For more information on how keyword research is vital to a natural SEO campaign, get in touch with our team of experts.