What is content marketing?
Content marketing usually falls into 2 main categories. The first being the creation of articles and pages on your website, which are written to provide the highest quality information on a particular subject.
The second type that has been developed more recently, is the creation of content designed to be socially shareable.
Infographics are an excellent example of this, clearly displaying a large amount of information in a way that’s both interesting and easy to interpret. It’s sharing content in this way that is allowing brands to connect with, and grow their target audience.
By frequently sharing content that is fresh, unique, and relevant, content marketing has fast become an integral part of attracting and retaining customers for many big businesses.
Monitoring shifts in search behaviour
The complex algorithms that Google uses to determine how to rank search results most effectively are constantly changing.
With the Penguin, Panda, and now Hummingbird algorithms all now affecting the way website content ranks in Google’s search results, it’s important to find an agency that doesn’t just monitor these changes, but also adapts if necessary.
As part of our SEO strategy, we monitor changes across a number of different search engines, including Bing, Google, and Yahoo to make sure customers can find you regardless of where they search.
Infographics and article writing
Despite the changes in the way search works, the main goal behind any search engine update is to place high quality content that’s both valuable and relevant at the top of the results.
Using this combination of infographics and content writing, we have been able to provide We specialize in article creation that a
Using this combination of infographics and content writing, we have been able to provide:
- Higher rankings for long tail key terms
- Increased conversions
- Higher levels of website engagement by visitors
- Increased global and local website visits
Our content development strategy
Depending on your requirements, we can either develop a whole new collection of content for your website, optimize existing content, or even both.
We work by taking a multi-channel approach towards content development. This means we will take a look at your social influence and people who follow your content on social networks, then develop a strategy to connect with your audience.
Through this process of consultancy, strategy, and creation, we make sure your content is viewed by the widest and most engaging audience to provide a higher return on your investment.