Why perform a site audit?
The very first step we take before carrying out any changes is to perform a full technical audit of your website.
Knowing your current site architecture, on-page content structure, and inbound links are just a few of the metrics we look at as part of this audit.
This is designed to provide a clear idea of the scale of campaign that’s required to achieve your desired results.
Although every audit is different in its results, we tend to stick to a proven 5 step process specifically designed to identify any issues and areas for improvement.
- On-Page Ranking Factors
- Off-Page Ranking Factors
- Competitive Analysis
Our 5 step technical audit process
The technical audit helps to identify and prioritise any issues before starting work
We check to make sure nothing important is being inadvertently blocked or restricted from the view of the search engines, as well as performing a basic site crawl to make sure no errors are returned from any broken links.
We also analyse then optimize the load time of any slow pages.
After checking access to the links on the site and optimizing the load speed, we then make sure your pages are properly indexed.
Using a set list of sanity checks, we then make sure that the search engines have picked up all of your site’s content, and that your brand is ranking correctly for your company name.
On-page ranking factors
As part of our in-depth audit process, we also take a look at the on-page ranking factors, including URL structure, content, and site architecture.
These are just a small selection of the checks we perform for every page, to make sure the content is correctly structured for optimum rankings.
Off-page ranking factors
Over recent years social signals have played more of a part in both the organic search results and the overall inbound traffic to a site.
This is why as well as a comprehensive backlink check, we also provide an overview of your site’s level of social engagement. This identifies any relevant social circles that could benefit from your site content.
While the 4 previous steps have been focussed entirely on your own site audit, we have also found it extremely beneficial to audit the sites of any direct competitors.
This not only helps to provide an insight into the way they are managing their own SEO campaign, but also expose any weaker areas for your own website and business to capitalize on.